27 October 2021
It’s been around since the 1970’s, defined as “Dreamers who Do” by Gifford Pinchot III “Intrapreneurship is defined as a system and a process which allows its employees to develop their entrepreneurial skill & mindset and act like an entrepreneur by working within the company”. An Intrapreneur is a self-motivated visionary leader who can deliver a creative and innovative advanced solutions to problems within a short timeline. Intrapreneurs are risk takers, they don’t worry about failing because they know that if the first creative solution fails, they will create another and another until it does work. They take calculated risks and are self-motivated’ they are persistent in achieving their goals and never give up. They have a passion to make a difference in everything they do and will always light up a room with their positive outlook. Many of the big businesses encourage this type of behaviour within their organisations. An example large corporation such as “Google” allows time for employees to work on their own creative projects. Gmail was the result of one of these projects. Shutterstock hosts an annual “hack-a-thon whereby their employees have 24 hours to pursue their ideas for the betterment of the company. These ideas are then presented to the rest of the company. Oculus was born from this which allows people to search through Shutterstock images, using only colours of your choice. Facebook, another big corporation, uses this kind of creative thinking with its employees under the 20% of time worked theory, to continuously develop and change with creative ideas. This provides the company with a competitive advantage and at the same time engages its employees in an inspiration way as they feel values as a result of their creative input. A great leader would allow the time to encourage this behaviour within their teams. Think of Steve Jobs that’s exactly want he did. So as an entrepreneur of your business, why not encourage Intrapreneurship within your team, provide time and resources to experiment to just see what happens when you allow your employees to brainstorm and collaborate in a creative way. You might just be surprised, you also don’t have to be a big corporation to introduce this way of working and thinking, even a new business start-up can benefit! If the company supports Intrapreneurship, then the creative innovative employees will be retained; this pays off many times in innovation, growth and talent retention, therefore the company thrives, gaining a competitive advantage. “Whatever the mind can conceive and believe, the mind can achieve.” - Napoleon Hill